Built for brands drowning in comments

When a post takes off, the comment section fills with the same question over and over — “how much?”, “is this back in stock?”, “where do I sign up?” Answering each one by hand doesn't scale, and generic auto-replies feel impersonal and get missed.

SmartEcho Automate was built for Instagram-first e-commerce brands and creators who need a middle ground: a public reply that keeps the thread looking human, paired with an automated Direct Message that actually delivers the answer, link, or offer the commenter was after.

Underneath, it's a workspace-based console — connect your Instagram Business or Creator account, define keyword-triggered campaigns, and everything that happens afterward (comments parsed, replies posted, DMs delivered) lands in one inbox and one audit log, visible to your whole team.

We're a small team building directly against the Instagram Graph API, with a focus on staying inside Meta's messaging and rate-limit rules so automation doesn't put your account at risk.